London Aquarium | DEPs

London Aquarium

Digital Escalator Panels

Digital Escalator Panels created on the London Underground showing a shark swimming up along with the viewer. A simple yet memorable idea that increased Brand awareness and engagement. As with most simple and effective results, the production is not necessarily that simple. We had to shoot an actual shark at the Aquarium and they can tend to be a little moody behind the camera. We also created other standalone versions across the stations.

Role: Direction & Design,  Video Production, Live Action, Editing, Animation, Motion Graphics, Motion Brand Identity, Grade, Delivery.

Platform: CBS Outdoor Advertising

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