Lincoln | Driving Experiences


Night Drive MKT, MKS, Dusk Drive

We created a fantastic Dusk Drive Experience for Lincoln which featured in motorshows globally after a launch in Detroit. The viewer would sit inside the car and experience the rush of driving using wrap-around screens, lighting effects and 5.1 Surround sound using actual in-car speakers. The public loved it so much that our client demanded we make two more the following year, namely Night Drive Experiences (below).

Role: Direction and Design of Experiential Deliverable, 3D, Post Production, Grading. Motion Brand Identity and Interactive Content.

Production: Imagination

Lincoln Night Drive MKT, Shari Solo

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