Land Rover | Evoque Live Global Launch

Land Rover

Evoque Live Global Launch Campaign

Lead Art Director in a huge £1 million event for Land Rover produced by Imagination (Above). The premise was a live simultaneous broadcast of three leading musicians performing on Landrover stages, Ceelo Green in NY, Paulo Nuitini in Milan and Mark Ronson in Shanghai. I was at the master control in NY directing the content across three continents. I directed the production of hours of content across the three locations including visuals behind each artist as they performed.

Shown below is the Brandfilm which I also designed myself for the Evoque model which toured globally throughout the Automotive Calendar showing in Paris, Detroit, LA, NY, Shanghai, Mexico, Frankfurt to name but a few Motorshows. The video at the bottom shows the first ever showing of this film in Paris Mondial.

Role: Lead Art Director, LED Wall Content, Experiential, Direction of 3D. Motion Brand Identity, Direction and Design of Main Reveal and key content, Brand Film, Motion Graphics, Grade, Mastering and Technical lead.

Production: Imagination, London

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